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  • Teresa Pennington

Crafting a Sparkling and Meaningful B2B Holiday Campaign

Unveiling JD&Co.’s "Shine and Give" Campaign

At PresiCo, we believe in the transformative power of strategic marketing, especially in the B2B sector. One case study, featuring the "Shine and Give, Jewelry Repair for a Cause" campaign for JD&Co., is a testament to this belief. This blog provides a sneak peek into the campaign's success and invites you to delve deeper into the full case study for more insights.


What You'll Learn

By exploring this case study, you'll gain valuable insights into:

  1. Effective B2B Marketing Strategies: Understand how we leveraged various channels for a cohesive and impactful B2B marketing campaign.

  2. Crafting a Holiday Campaign: Learn the nuances of designing a holiday-themed campaign that resonates with both B2B clients and end consumers.

  3. Fundraising with a Purpose: Discover how integrating a charitable cause can elevate a B2B campaign, creating a synergy between business goals and social responsibility.

  4. Creative Use of Multimedia: Explore the role of kick-off videos, printable materials, and strategic email marketing in enhancing campaign reach and engagement.

Why This Matters for B2B Marketing

PresiCo demonstrates how a well-orchestrated campaign can significantly impact business clients and the broader community. The "Shine and Give" campaign exemplifies how holiday campaigns in the B2B sector can be both lucrative and meaningful.


Dive Deeper

Are you interested in exploring the intricacies of a successful B2B marketing campaign? Discover how PresiCo combines creativity, strategy, and social responsibility to create a B2B holiday campaign that truly shines.



If you need help developing a meaningful B2B marketing campaign, PresiCo can serve as your general marketing team. Simply contact PresiCo to discuss your company's event.

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