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  • Teresa Pennington

How to Get Started with Email Marketing

Email marketing remains a cornerstone strategy. It's cost-effective, has a broad reach, and allows for personalized communication. In this article, we'll dive into actionable ways to launch your email campaigns.

1. Define Your Email Marketing Goals

Example: If your goal is to increase website traffic, your emails should include enticing links to your site's content.

Tip: Clearly defining goals like lead generation, sales conversion, or brand awareness helps tailor your email content and measure success.

2. Build a Quality Email List

Example: Offer a free ebook or a discount code in exchange for email sign-ups on your website.

Tip: A targeted, opt-in email list ensures you're reaching interested and engaged customers.

3. Choose the Right Email Marketing Platform

Example: Platforms like Mailchimp, Hubspot, or Constant Contact offer user-friendly interfaces and analytics tools.

Tip: A good platform simplifies email creation, manages your list, and provides analytics for optimizing your strategy.

4. Segment Your Audience

Example: Divide your list by customer demographics, past purchases, or engagement levels.

Tip: Segmentation allows for more personalized and effective email campaigns.

5. Create Compelling Content

Example: Use a mix of educational, promotional, and entertaining content to engage your audience.

Tip: Quality content reflects your brand’s voice and keeps your audience interested.

6. Optimize for Mobile

Example: Use responsive design templates to ensure your emails look great on all devices.

Tip: With most emails opened on mobile devices, mobile optimization is crucial for engagement.

7. Test and Analyze Your Campaigns

Example: Conduct A/B testing on email subject lines to see which garners more opens, or on calls to action to learn which results in more clicks.

Tip: Regular analysis and testing help refine your strategy for better results.

8. Adhere to Email Marketing Regulations

Example: Ensure your emails comply with laws like GDPR and CAN-SPAM.

Tip: Legal compliance builds trust and protects your business from penalties.

9. Use Automation for Efficiency

Example: Set up automated welcome emails for new subscribers.

Tip: Automation saves time and ensures timely communication with your audience.

10. Continuously Grow and Update Your Email List

Example: Regularly promote your newsletter on social media and during networking events.

Tip: A growing email list keeps your audience pool fresh and expanding.


Launching an effective email marketing campaign involves careful planning, understanding your audience, and continuous optimization. By integrating these steps into your email marketing strategy, you can effectively boost your presence in the digital marketplace. Remember, the key to success in email marketing is relevance and personalization; the more you connect with your audience, the better your results will be.

If your small business needs help creating, launching or growing your email marketing, PresiCo can help. Simply contact PresiCo for an exploratory conversation.



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