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  • Teresa Pennington

Getting Started with B2B Marketing Planning for the New Year: A Guide for Small Businesses

Updated: Jan 3

As the new year approaches, small businesses are often left wondering where to start their B2B (Business-to-Business) marketing efforts. This short guide aims to demystify the process, providing steps that can lead to significant impacts.

Understanding Your Market and Goals

1. Market Research: The Foundation

The first step in any effective marketing plan is understanding your market. Conduct thorough research to identify your target audience, understand their needs, and analyze your competitors. Technical tools like Google Analytics and SEMrush can be invaluable in gaining insights into industry players, market trends and customer behavior.

2. Setting Realistic Goals

Once you understand your market, set clear, achievable goals. These could range from increasing website traffic, generating more leads, to boosting sales. Ensure these goals are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).

Crafting Your B2B Marketing Plan

3. Developing a Strong Brand Message

Your brand message should resonate with your B2B audience. It needs to clearly articulate what you offer, why it's unique, and how it solves their pain points or needs. This message should be consistent across all your marketing channels.

4. Utilizing Digital Marketing Channels

A strong online presence is crucial. Focus on:

  • Content Marketing: Create valuable, relevant content that addresses the needs and questions of your target audience. Blog posts, white papers, and case studies are great ways to showcase your expertise.

  • SEO (Search Engine Optimization): Optimize your website and content with relevant keywords to improve your visibility in search engine results.

  • Social Media Marketing: Platforms like LinkedIn can be vital for B2B marketing. Share your content, engage with your audience, and build a community around your brand.

5. Email Marketing

Email marketing remains a powerful tool for B2B communication. Use it for nurturing leads by providing them with helpful information and updates about your products or services. Plus retain existing customers through success and growth-oriented content.

Leveraging Professional Expertise

6. Partnering with a Marketing Agency

For many small businesses, the breadth of marketing activities can be overwhelming. This is where partnering with a marketing agency like PresiCo can be a game-changer. Agencies bring expertise, resources, and strategies that might be out of reach for small businesses. They can help in:

  • Developing a comprehensive marketing strategy

  • Executing complex digital marketing campaigns

  • Providing analytics and insights for continuous improvement


Starting your B2B marketing for the new year doesn’t have to be a daunting task. By understanding your market, setting clear goals, utilizing digital channels, or partnering with professionals like PresiCo, you can create an effective marketing plan that drives results. Remember, the key is to start small, stay focused, and be consistent in your efforts.

If your small business needs help kick-starting, executing, or enhancing your marketing plans , PresiCo can help. Simply contact PresiCo for an exploratory conversation.

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