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  • Teresa Pennington

10 Compelling Reasons Why Small Businesses Should Choose Web-Builders for Website Creation

In today's digital age, having a professional website is essential for small businesses to establish a strong online presence. While hiring a web developer to code a custom website might seem like the ideal solution, it's important to consider the benefits of using web-builders like Wix or Squarespace. In this article, we will explore ten compelling reasons why small businesses should consider utilizing web-builders for their website creation needs.

1. User-Friendly Interface

Web-builders provide a user-friendly interface that requires no coding knowledge. This means that even individuals with limited technical expertise can create a stunning website effortlessly.

2. Pre-designed Templates

Wix and other web-building tools offer a wide range of professionally designed templates that cater to various industries and styles. These templates serve as a solid foundation for your website, saving time and effort in the design process.

3. Customizability

Despite using pre-designed templates, web-builders offer extensive customization options. You can personalize your website by modifying layouts, color schemes, fonts, and more, ensuring that it aligns with your brand identity.

4. Abundance of Plug-ins

Web-builders come equipped with numerous plug-ins and apps that integrate seamlessly with your website. Whether you need e-commerce functionality, social media integration, or analytics tools, these plug-ins provide easy solutions to enhance your website's capabilities.

5. Mobile Responsiveness

In today's mobile-dominated landscape, it's crucial for websites to be mobile-friendly. Web-builders automatically optimize your website for different screen sizes, ensuring a consistent and engaging user experience across all devices.

6. Cost-Effectiveness

Hiring a web developer can be expensive, especially for small businesses with limited budgets. Web-builders offer cost-effective solutions with affordable pricing plans, eliminating the need for hefty upfront investments.

7. Time Efficiency

Web-builders streamline the website creation process by providing intuitive drag-and-drop interfaces. This saves considerable time compared to the time-consuming back-and-forth communication required when working with a web developer.

8. SEO-Friendly Features

Leading website building platforms include built-in SEO tools that enable small businesses to optimize their website for search engines. This helps improve visibility and organic traffic, making it easier for potential customers to find your business online.

9. Reliable Hosting and Security

Web-builders handle website hosting and security, ensuring that your site remains stable and protected from cyber threats. This eliminates the need to worry about technical aspects, allowing you to focus on your business.

10. Easy Management and Updates

Web-builders empower small businesses to take control of their website management. With user-friendly dashboards, you can easily update content, add new pages, or make changes whenever necessary, without relying on external assistance.


For small businesses aiming to establish a professional online presence, web-building platforms like Wix and Squarespace offer an array of benefits. From their user-friendly interfaces and pre-designed templates to the abundance of plug-ins and easy management, these platforms provide cost-effective and efficient solutions for website creation. By utilizing these web-builders, small businesses can save time, money, and resources while still achieving a visually appealing and functional website that caters to their unique needs.

If you need help getting your website up and running, or you want to rebuild your site on an easy-to-use platform, a marketing company like PresiCo can get you started (or create your entire site for you). We've helped companies by positioning their brand through compelling and web-friendly copywriting, planning the right page flow, sourcing and sizing images, building entire sites, enhancing performance through metadata and SEO activities, launching blogs, and more. Once created, you can choose to manage your website internally, or we can continue updates and enhancements for you. Simply contact PresiCo to discuss your website needs.



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